During my time at IXL Learning, I had the opportunity to lead the redesign of RosettaStone.com. As the brand was acquired by IXL, our design team was entrusted with the responsibility of giving the website a fresh and modern look.
For Rosetta Stone, the main objective was to encourage users to start a free trial.
To accomplish these goals, I worked on various design explorations, refining and iterating the layouts until we arrived at the final versions. These designs not only captured the essence of the Rosetta Stone brand, but also emphasized the key actions we wanted users to take.
Through careful design iterations, I sought to create a visually compelling and user-friendly experience that would motivate users to take advantage of the trial offer.
The final design for Rosetta Stone captures the brand's identity while prominently featuring the call-to-action for users to begin their language learning journey.